One of the challenges of marketing is putting a spin on technical topics for the non-technical audience (like me for instance) – making sure that even those who didn’t graduate with a degree in some science or other understand what your offerings do in a (very succinct and obvious) nutshell. Take our batch converter technology for instance, or the image conversion technology behind our document viewer. People hear a technical discussion about ‘document conversion’ and if they’re not of a technical mind, their eyes glaze over.
So the challenge is to position the technology in such a way that it not only is understandable, but interesting to a broad audience as well. For me, I like to focus on the benefits, getting to the ‘what’s in it for me?’ factors. For instance, rather than expound upon the features of the document viewer and batch converter – explaining what they are – better to explain what they do, how and to what end.
Snowbound’s conversion technology is used in two fundamental ways; to convert documents and images seamlessly behind the scenes to display in our line of VirtualViewer universal document viewers, and as a batch converter for large volumes of document or image files. SnowBatch, our rapid batch converter, is used to efficiently process electronic document and image files from one format type into another, transferring digital images and other computer files into a more easily searched, accessed and stored archive. Batch file converter technology may be acquired as an off-the-shelf application, or built into existing enterprise applications via software development toolkits (SDKs).
Why batch convert document and image files? Well, to:
- Convert diverse document types quickly and easily into one common easily read and accessed format
- Develop a catalogued data repository per user-specified naming conventions
- Create searchable PDF files from any text-based files
How does a batch converter help in business?
Batch file converters give organizations in a wide variety of industries the document workflow functionality they need to process and distribute mission-critical information efficiently and accurately from multiple locations and across diverse file formats:
- Healthcare Organizations use batch converters to view and process a wide variety of facility and patient information including medical and financial records, insurance forms, physician’s orders and prescriptions and X-rays.
- Banking and Financial Services Institutions rely on batch file conversion for fast and accurate document conversions that speed up the processing of loan applications, mortgage papers, checks and other financial documents because they end up in an easily accessible format.
- The Insurance Industry has achieved expedited claims processing and enhanced customer service through the ability to handle any kind of claim form or customer correspondence. Insurers are also better equipped to meet compliance demands by maintaining document integrity throughout the conversion process.
- Government Agencies depend upon quick and accurate conversion for both documents created electronically and those scanned into a document management system. Documents with diverse formats and origins are securely converted, archived and viewed – both for internal use and for viewing by the public on the Web.
No matter the volume or format of files, batch file conversion technology can provide fast and accurate automated document conversion, viewing, storage and processing.