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Deciphering Content Management Jargon

by | Aug 11, 2014

While the list of content management tools continues to grow and diversify, the terminology surrounding them has been slow to respond. This has led to increasing confusion for those looking to address their content strategies, especially for those starting programs from scratch. To address this issue and determine what several key terms mean in today’s marketplace, Noel Radley, a researcher at content management comparison site Software Advice, recently spoke with a number of experts—including Snowbound’s own Simon Wieczner.

In Noel’s words, “We have seen how content management strategies are evolving, as are their associated management tools; however, we wanted to understand why terminology in this space tended to lag behind. The various market terms can be confusing for average software buyers, so we hosted a roundtable of industry experts to translate four common content management terms into language the average user can understand.”

Noel focused her efforts on four key terms:

1. Content Management System (CMS)
2. Web Content Management System (W-CMS)
3. Enterprise Content Management (ECM)
4. Business Process Management (BPM)

When further describing the challenge, Noel says, “Content has become more mobile today with the advent of tablets and smart phones, which are being used in ways that transform content processes and workflows. With the changes the CMS space is experiencing, understanding the fundamental functions of CMS can be challenging. It’s crucial for users to comprehend the basics of content management today so they create a content management solutions that is up-to-date and suited for today’s business needs.”

To see the results of Noel’s quest to decipher these content management terms, click here. Do you agree with Simon and the other industry experts? Feel free to provide your own break down of the industry’s terminology in the comments below.