Data management is one thing, said Dan Carmel, CEO of enterprise content management (ECM) solutions firm SpringCM in a recent interview with E-Commerce Times. Content management, however, is an entirely different concept, one that has become increasingly important as the different types of content become more numerous and advanced.
For example, with the development of email, wikis, blogs and videos, the market for content management has expanded dramatically and will continue to do so, Carmel told the news provider.
"There is a difference between data and content," he said in the interview. "For the latter, there are very few applications available to manage it – much less squeeze some productivity out of it. This is where content management is headed: managing these new forms of content that we keep inventing."
SpringCM just announced the release of the newest version of its SaaS-based content management and workflow software, which allows developers to create purpose-specific applications on the new platform. Carmel told the E-Commerce Times that there are already 13 companies building applications on the new software.
The SaaS market is expected to continue growing rapidly, with a recent THINKstrategies survey reporting that the number of companies using a SaaS system grew to 63 percent in 2008 – 31 percent higher than the 2007 level.