Open Text recently commissioned a study analyzing the use of social media websites and applications in the corporate world. According to the survey, more than a quarter of companies expect new social media initiatives to improve customer service and relationships. Meanwhile, 93 percent of companies have reported various blogging programs have boosted corporate relations and communications.
The popularity of social networking websites such as Facebook and Twitter has grown substantially among enterprise users. However, LinkedIn is still the most popular with more than 35 percent of companies depending upon it to improve their corporate relations, pursue new partnerships and find qualified employees.
Perhaps the most telling reason for LinkedIn”s popularity is its easily navigated interface. According to the survey, 40 percent of respondents listed either Facebook or LinkedIn as the social media website that is the easiest to use. In general, though, social media is viewed as a positive addition to business.
"The accessibility and transparency of social media means that at every level of business there can be input and feedback," Mark Finch, director of social media for Open Text, said.
Twitter is popular among enterprise users, but not as frequently employed as its competitors. Among the reasons for this may be the abundance of spam and malware presented on the website.