EMC recently announced the availability of MediaWorkSpace on its popular ECM solution Documentum, which the company believes will help its customers boost their brand management capability. The solution offers a highly capable interface and helps organizations manage files of all kinds, including audio and video.

EMC developed the solution using Adobe Flex and has made it available as a cloud-based application so users can utilize it and pay only for the storage space and licenses they need. Furthermore, EMC implemented a number of social media features to help companies expand brand management. Several reports throughout 2010 have found social media applications and websites are among the most important tools in brand management.

“The new EMC Documentum Media WorkSpace makes it easy for our business users to interact, search, review and manage thousands of rich media assets,” said Lisa McIntyre, digital asset management librarian at GSD&M Idea City. “Having an easy-to-use application that is graphically pleasing to all types of users is a huge benefit when it comes to adoption and productivity.”

EMC announced earlier this year it has redirected Documentum and the team working with the solution to leverage the growth of cloud computing.