Software which enables mashups in corporate environments is likely to lead enterprise intranet expenditure in the coming months, Forrester predicts.
The analyst lists mashups above all other areas as having the potential to grow as an investment area in the near future, reports Information World Review.
Forrester notes that mashup tools allow users to "quickly create ad hoc web applications that mash together data from multiple sources".
This could allow multiple users to collaborate on information in a number of different formats without the need for document conversion to take place.
However, the research organization adds that careful planning is needed for the adoption of such tools in order to avoid pandemonium.
Oliver Young, analyst at the firm, tells Information World Review: "Times look good for vendors in the enterprise Web 2.0 productivity and collaboration space.
"More and more customers are interested in buying solutions – and those that are buying are doing so for larger and larger deployments."
Companies with greater amounts of unstructured information could find they are particularly able to benefit from removing the need for document conversion to be carried out.
Forrester anticipates that the market as a whole could near $700 million in revenues by 2013.