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In the internet age, businesses overwhelmed with content management

by | Sep 16, 2009

Many businesses are frustrated with the volume of content they have to manage, especially web contentThe rapid growth of internet technology has left many businesses struggling to keep up, especially when it comes to managing their various information channels.

A recent study from e-Spirit found that the abundance of information channels and general content has caused a "worldwide web content crisis."

The survey found that 35 percent of companies have more than ten websites, with almost 50 percent of those websites published in more than five languages.

In addition, 65 percent of businesses surveyed reported being frustrated with the amount of time it takes to manage their websites, while 20 percent complained about language barriers and content translation challenges.

The survey also revealed that marketers are often given the content management responsibilities – 78 percent of content management systems are run by marketers, 30 per cent of which maintain up to 100 intranet sites and 50 external websites.

"We”re seeing organizations struggle with the amount of content they need to manage," Robert Bredlau, director of international business at e-Spirit, told UTalkMarketing.com. "Essentially, we”re seeing a shift towards a more global approach to managing content – so business units outside of IT can take ownership of content to free up IT team resources."

To help them manage all this content in a way that even non-IT professionals can operate, many businesses are turning to enterprise content management solutions such as SharePoint, Open Text, FileNet and Documentum.ADNFCR-1861-ID-19358387-ADNFCR