Blog: Archive

agsdix-fas fa-home

Blog: Home

agsdix-fas fa-pen-fancy

Blog: CEO's Corner

agsdix-fas fa-code

Blog: Tech Talk

Blog: Product Releases

Blog: Conversion

If Your Company was a Song – what would it be?

by | Apr 3, 2012

Or, Themes do come true…

As I write these columns, various ideas occur to me – and I was thinking recently what an important part music plays in our lives – reminding us of a variety of times and feelings, trials and tribulations. One of the most obvious of these is the oft overused anthem from Journey, ‘Don’t Stop Believing,’ which is heard at sporting events and other venues where the underdog is trying to overcome the odds.

Most B to B businesses however, don’t usually have a theme song per se, but what if your firm did – what would it be? Would you try to set a mood of calming ‘peace of mind’ with a jazz melody or classical composition, or fire people up with a rousing rendition of rock ‘n’ roll? I think for the positioning of our document viewing and conversion applications and toolkits, a melody somewhere in the middle would be appropriate – setting a tone of upbeat energy but with a confidence-inspiring undertone.

Music can have a powerful impact – and frequently may be more remembered than the venue to which it was attached. Memorable theme music such as Henry Mancini’s ‘Peter Gunn’ & ‘Pink Panther’ themes, and John William’s – ‘Star Wars’ and ‘Raiders of the Lost Ark’ symphonies are just a few of many fine examples. And what about 80’s film soundtracks? What would the movies ‘Footloose’, ‘Top Gun’ and ‘Ghost Busters’ have been without the music? And who can ever forget ‘As Time Goes By’ from Casablanca from another era altogether.

But for businesses, and B to B firms in particular, there aren’t that many memorable songs that immediately come to mind. A couple of obvious general-purpose business songs, (not related to any one company) that might be considered, are ‘9 to 5’ and ‘Takin’ Care of Business’. Oh sure, on the business to consumer side of things, there are at least a few to choose from including Chevrolet’s use of Bob Seger’s ‘Like a Rock’, Carly Simon’s rendition of ‘Anticipation’ for Heinz Ketchup, and (going back a bit to 1985), Johnny Mercer’s ‘Jeepers Creepers’ was used by Jell-O for their television commercials.

So I’ve been giving some thought as to what Snowbound’s theme song might be – and I think I’ve come up with something memorable, upbeat and timely. It was used in the movie ‘The Replacements’ about a ragtag football team led by the quarterback, played by Keanu Reeves, as they take the field during a league-wide strike by the regular players. Gene Hackman played the head coach, kind of overkill using him in this role, but he was great in the part. I think this song makes sense as our hardy software firm was able to survive (and thrive) during the latest economic struggles. Got it yet?

‘I will survive’ anyone?