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Emerging markets fueling Open Text adoption

by | Nov 29, 2010

Companies in emerging markets are starting to generate enough digital content to necessitate enterprise-grade management solutions.The rapid data growth in emerging markets, such as China, India and Brazil, is spurring the adoption of enterprise content management software from Open Text, the Canandian Press reports.

According to Tom Jenkins, executive chairman and chief strategy officer at Open Text, companies in these countries are starting to build enough digital content, such as emails, images and other documents, to necessitate enterprise-grade management solutions.

However, because many emerging markets began with PCs rather than mainframes or client servers, managing their content poses a different challenge than companies in developed countries, Jenkins indicated. He said retrieving information is a complicated task, according to the Canadian Press.

"We're building the indexes on all those archives inside all of those corporations, so that later they can find it any way they want to," Jenkins said.

Jenkins' optimistic outlook should be comforting for the company, which has recently struggled to hit revenue targets. Earlier this month, CMSWire reported Open Text saw a 10 percent dip in its license revenue in the first quarter of fiscal year 2011, down to $42.6 million from $47.3 million during the same period last year.