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Box keeps it simple with new collaboration offering

by | Jan 24, 2011 has simplified both its name and its user interface.Cloud content management provider recently announced it is simplifying both its name and its services to provide users with improved cloud storage and real-time collaboration services.

Now doing businesses as Box, the Palo Alto, California, company has redesigned the user interface of its content management applications to make it more intuitive for users. Additionally, Box stated it will increase its focus on collaboration.

"With the new Box, we've overhauled the design to make sure that the user experience is more intuitive and elegant than ever before," said Box CEO Aaron Levie. "This will continue to be our primary competitive advantage as organizations look to move off of feature-bloated and under-used legacy systems like Microsoft SharePoint."

Box stated it will roll out the new version to its 5 million customers over the next 30 days. Users will be able to switch between old and new versions until the end of February.

While Box was established in 2005, last year proved to be a breakout for the company. In an earlier statement, Box announced its services are now used by 60,000 businesses, including 73 percent of Fortune 500 companies.