Many people have cited the use of the internet as the key factor in Barack Obama”s winning presidential campaign last year, but according to a new article, enterprise content management played a part as well.
In an article in this month”s Infonomics magazine entitled BARACK OBAMA: How Content Management and Web 2.0 Helped Win the White House – The Untold, Inside Story, Washingtonian editor Garrett Graff says ECM was part of Obama”s understanding of how the world of politics had changed.
"[W]hile Hillary Clinton and John McCain set out to run the last campaign all over again, Obama forged ahead and ran the first campaign of the 21st century," Graff said.
The way in which the Obama campaign used content management will also be discussed during the Info360 Show in Philadelphia next week. At the event, AIIM president John Mancini will talk about the lessons learned from the 2008 campaign and how it relates to enterprise and others using content management.
It has been expected that ECM would play a larger role in the administration of the president who succeeded George W. Bush. Last year the contingency plan for the National Archives said its record management system was out of date and needed upgrading.