The Fine Art of Keeping in Touch
We’ve all heard the expression ‘Good Fences Make Good Neighbors’ as quoted from the poet Robert Frost. In business giving your customers what they expect makes for good relations too. Meeting their requirements and resolving issues goes a long way toward bringing goodwill to both sides of the business equation.
How many times have you acquired a product or service only to have it fail to meet your needs? Not a good feeling and it may have led you to seek another solution, taking your business elsewhere, or find a workaround solution. One of the things we here at Snowbound ‘hang our hats’ on is the long-term relationships we’ve established with so many of our customers over the years. It makes us proud when a firm partners with us and we work hard to earn our customers’ continued patronage (like now)!
Good customer service seems to be a lost art these days. A great deal of our communication now is digital, taking the human element and personalization out of the equation. While this may be very efficient, it can be an obstacle to the knowledge of what can be done to make things better – from both product and service perspectives. Case in point, have you noticed how many companies offer a deal to new customers – to get them on board – but don’t continue this feel-good momentum once they’re signed up? We strive to keep in touch with our customers – on their schedule – as best we can.
An example of subtly ‘keeping in touch’ that comes to mind is the experience of dining out. A good wait staff is in tune with diners, stopping by the table at the right times, not interrupting, keeping with the flow of the patrons. This, of course, varies by table and customer, and must be nuanced for each individual. We hope we have the right communication and service level for each of our customers as well. After all, without them, we wouldn’t be here! So we wish to extend sincere thanks to our many customers’ for their business and continued patronage. Please feel free to let us know how we’re doing for you!
You may have noticed that I frequently close these pieces with ‘We’re Snowbound Software – How can we help you?’ I do that because we mean it.